B2b Marketplace

Background

My Approach

Research

Ran usage analytics triangulation, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

25% increase in daily active users. Since shipping, we've measured 18-point NPS lift.

B2b Marketplace

Shipping quality design requires collaboration and iteration. I've learned why . The implications matter for teams and organizations.

The Thing

Whether you're building a new feature, this mindset resonates.